“Feminity doesn’t have to be overly girly” say Bae, and her design philosophy is simple: to make clothes that are wearable and desirable. Her work combines her love of refined tailoring, a hint of rock and roll, vintage-inspired detailing, and an edgy sense of romanticism – just my cup of tea :o)
(Images of her Spring 08 Collection from: Yeojin Bae, Vogue Australia, and Highsonbette)
She has a career history that any fashion graduate would wish to follow (including myself): completing internships for Marc Jacobs and Anna Sui in New York; working as senior designer for top Australian labels such as Saba and Charlie Brown; winning the prestigious Tiffany and Co Young Designer of the Year Award in 2007; designing her own range for Target, and opening her first showroom this year on Chapel Street, Melbourne (which I plan to visit soon!).
“I wanted the space to feel like a private apartment, to create an intimate and personal experience when viewing the collection, and I enjoy not having a visible street frontage, it feels more private and rewarding when you discover us.”
(Yeojin Bae Showroom)
Yeojin Bae’s newest collection is titled: Lili Marlene, which was a popular German love song during World War 2. Hence you will find contrasting pieces in her collection of dreamy-romantic influence and structural elegance.
(Summer 09 Collection from Yeojin Bae)
Her showroom is located in Studio 4, Level 1, 240 Chapel Street in Prahran, and is open to the public Thursday to Saturday every week. See you guys there ;o)
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